SEO stands for Search Engine Optimization which is a subset of Search Engine Marketing (SEM). It is a known fact that everything today, starting from personal activities and social connections to important business meetings revolve around the internet. The platform that the internet provides us, in terms of business and marketing is so vast that we can sell our products to people across the global just with the click of a button.
If you own a business or if you’re a marketer, you would have realized the importance of the internet by now. If you do not have an online presence, it simply points out the fact that you are technologically challenged. This might degrade the image of your brand and your products in the eyes of your target audience as well as existing clients. It will also affect your image among your competitors and fellow business firms.
Not having an active online presence will lead to losing of clients and stake holders and lead to your destruction very quickly. If you don’t adapt to the technological changes soon, your probable customers will think that you aren’t good enough like your competitors who provides them better information and facilities through the internet. This will hurt you really bad because it puts you in the risk of losing your valuable clients.
Now, once you get an interesting website made, you need to make sure that it’s engaging and it has high visibility. Otherwise it will be like having a hidden talent which only you see and you’re not getting anything out of it; not even appreciation. SEO helps in increasing the visibility of your website through the use of various SEO tools. Three are different types of SEO tools including free SEO tools
SEO might sound very complicated to you at first, but once you learn about the tactics involved in it, you will find it really interesting. Businessmen and marketers have already realized the potential of SEO and the number of people to make use of it is only going to rise which means the competition is explosive. SEO is like a war today, and you better be prepared to win. Make maximum use of free SEO tools so that your visibility is the highest among your competitors.
So, how does this whole SEO concept work? SEO aims at increasing your visibility by helping you show up on top of search engine results. It’s very rare that you scroll down and check each and every result that Google comes up with, every time you search for something online. You go for the result that’s on the top section without having to scroll down. The SEO works right there in that area, helping websites to show up on the top of a search engine result list so that more people would click on it.
Only if more people click on a particular website, they can see what your website has to tell them, what are the products and services you are offering and more information that you want to convey to your target audience through your website. These search results are unpaid results and not the paid ones which are more like advertisements and which will cost you a fortune.